Alpha Phi Omega (APO) national service fraternity is one of the largest collegiate fraternal organizations with over 500,000 initiated members. APO has very strong affinity with its alumni, but knew they could do more to harness it and to increase alumni engagement. This was especially important as they headed into a capital campaign for their Centennial. APO partnered with LifeWeb 360, a community engagement platform honoring members who have passed, to engage alumni in a meaningful and authentic way—helping brothers feel connected to something bigger than themselves or their collegiate chapter.